Integrated Marketing Campaigns

Skills and Tools

• Multi-platform storytelling & strategy: On-air, web, social
• Content creation: Adobe Suite
• Campaign analytics: TrueAnthem, Adobe Analytics
• Collaboration with sponsors and interdepartmental: Microsoft Teams, Slack

Key Contributions

Campaigns like Black History Month, Share Your Everyday Heroes, and Triangle NC Cares allowed me to blend storytelling with strategic marketing. I collaborated closely with sponsors and internal teams—including Sales, Web, Art, Community Affairs, and News—to align objectives and deliverables. Together, we developed cohesive messaging, engaging visuals, and multi-platform strategies that brought these campaigns to life.

For Everyday Heroes, I managed viewer submissions and transformed them into compelling web stories and social media posts that celebrated the contributions of beloved community members. These projects were about more than just creating content—they were about fostering connections, amplifying voices, and making an impact. I thrive on diving into what matters most in a campaign and delivering work that is visually appealing, meaningful, and results-driven.