Community Campaigns

Skills and Tools

• Event planning and logistics
• Multi-platform marketing
• Sponsor collaboration
• Social media and website content creation
• Proof of Performance reporting

Key Contributions

During my time working on community campaigns like the ABC11 Together Food Drive, The Raleigh Christmas Parade, Operation Save-A-Life, and Junior League holiday fundraisers, I coordinated with internal teams and sponsors to align on campaign goals and deliverables. I supported multi-platform marketing by creating engaging social media and web content, driving community engagement and results like an average of 1.78 million meals donated annually during the ABC11 Together Food Drive.

For Operation Save-A-Life, I collaborated with my manager to organize timelines, track deliverables, and support logistics, ensuring the campaign promoted fire safety through impactful storytelling and outreach.

Across all campaigns, I tracked analytics and compiled concise, visually appealing Proof of Performance decks that highlighted success and helped secure returning sponsors. These efforts contributed to the campaigns’ lasting community impact and success.